Men and boys feel as much pressure to conform to the stereotypes and expectations placed on them by society just as much as females.

 

Male magazines promote a muscular body ideal that many men and boys try to live up to.  Many take protein shakes and vitamin suppliments - often without seeking advice from their GP at first.  Often men and boys will exercise on their own without the support of a qualified or trained personal trainer. 

 

However it is a myth that males only want to 'bulk up'. There is a change in clothing retail marketing targeted at teenage boys and young adolescent males to look slim.